In case you didn’t get the memo, the 00s are well and truly back. Cue face gems, butterfly clips and bad under-eye concealer. Oh, The Simple Life. Also making a rampant return are shiny, sticky mirror-like lips. And, after going viral on TikTok, Dior’s Addict Lip Oil is paving the way. Indeed, with over 190 million views on the social media platform (even Bella Hadid got involved), Dior’s most-hyped product has summed up the cultural mood. Fun, fresh and flirty, it’s about lightweight optimism – the modern update to Y2K’s Juicy Tube. 

Using advanced colour reviver technology, the lip oil reacts with your skin’s moisture levels to create a custom colour for your lips, while its non-greasy texture creates a glass-like shine, shaping lips with an almost magnifying effect. Meanwhile, an infusion of cherry oil and other nutrients works to keep the lips moistened and well-nourished, protecting them from stress factors and leaving them looking luscious for days. It comes in a range of shades and can be worn on its own, as a primer, or over a favourite lipstick for an added glossy effect. The possibilities are endless.

Dior’s Addict Lip Oil is available at Dior.com.